
Donna Lee-Elliott
More than three decades of leadership experience and nearly two decades in the UAE market, with senior sales roles at Aldar, Emaar, Dubai Properties, Omniyat and Nakheel behind her.
OCTA is a Dubai house of five specialist companies, working as one team across property, development, design, marketing and investments. From the land a home stands on to the day it is sold, every stage is carried under one standard. No part of the work is outsourced.
OCTA began in 2021, founded in Dubai by Fawaz Sous after more than two decades inside the emirate’s property sector, including senior sales leadership at Emaar and DAMAC.
It started as a specialist sales and marketing partner for developers, bringing project positioning, strategic marketing, broker distribution and sales execution together under one experienced team. Projects were taken to market more intelligently, and potential was converted into performance.
From there the group grew deliberately, one discipline at a time, adding design, marketing, development and investments until a single representation business had become five companies. Today OCTA carries a residence whole, from land to sale, alongside global brands from Missoni and Elie Saab to Franck Muller and Marriott.
OCTA Properties L.L.C is licensed in Dubai as a RERA registered brokerage. Fawaz Sous founds the group with a single belief: the finest residences are conceived whole, from land to sale.
OCTA Investments L.L.C is established as the group’s holding company, and House of OCTA Marketing Management L.L.C is licensed for branding, marketing and public relations.
House of OCTA Design Services L.L.C brings design in house. OCTA DI Development Co. L.L.C is licensed for real estate development and goes on to develop OCTA Isle on Dubai Islands.
OCTA Development L.L.C is licensed, completing the group’s move from representation into development in its own name.
OCTA Properties is recognised by the Dubai Land Department and RERA at IPS 2026 for top sales in Dubai’s freehold areas.
“We collaborate with exceptional international partners who align with our values of luxury, innovation and excellence.”
Born and raised in Dubai, Fawaz founded OCTA in 2021 after more than two decades in the emirate’s property sector. He was formerly Senior Vice President of Sales at DAMAC and Head of Sales at Emaar Development, and today leads a group of five verticals conceived to carry a residence from land to sale.

More than three decades of leadership experience and nearly two decades in the UAE market, with senior sales roles at Aldar, Emaar, Dubai Properties, Omniyat and Nakheel behind her.

Over 18 years across architecture, design management, project development and interior design, with an architectural foundation and an MBA from Strathclyde Business School.

Creative direction, advertising, branding and integrated communications, shaping the visual language of OCTA and every development in its portfolio.

More than a decade across real estate operations, market intelligence, commercial strategy and financial analysis, on projects with a combined value exceeding AED 30 billion.

Fourteen years in real estate CRM and sales operations at Dubai Properties, MAG, Azizi and Binghatti, building the teams and systems behind the client journey.

Nearly three decades in finance and accounts, including 24 years with Larsen & Toubro on multi-billion-dollar airport and metro projects, and DAMAC Properties.
OCTA is growing across sales, operations, design and marketing. Send a CV and a short note on where you would add the most.
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